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Common Website Mistakes Small Businesses Make (and How to Fix Them)

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Turn your website from a digital brochure into a lead-generating machine

Your website is the first impression most customers will ever have of your business.
But here’s the truth: many small businesses in the UK lose sales every day because of avoidable website mistakes poor design, slow speed, unclear messaging, or missing SEO.

At 90 Pound Site, we’ve reviewed hundreds of small-business sites.
Here are the 5 most common mistakes we see and exactly how you can fix them (without breaking the bank).

Mistake 1: Not Having a Mobile-Friendly Website

Over 80 % of customers browse from their phones before buying or booking.
If your website isn’t responsive, it instantly pushes potential customers away.

The Fix:

Ensure your website is fully mobile-optimized easy to read, fast to load, and designed for touch navigation.
At 90 Pound Site, every £90 website is built mobile-first, ensuring your visitors get a perfect experience on every screen.

💡 Mobile isn’t optional it’s your main storefront.

Mistake 2: Slow Loading Speed

A slow website kills conversions. In fact, every extra second of load time can drop your conversion rate by up to 20 %.

The Fix:

  • Compress images and use next-gen formats like WebP.
  • Use a lightweight WordPress theme and caching plugin.
  • Choose a reliable hosting plan that ensures consistent uptime.

90 Pound Site websites are optimized for speed and stability, so you stay fast even during high traffic.
⚡ Speed = Sales.

Mistake 3: Poor SEO & Missing Keywords

A beautiful website that no one finds is like opening a shop in the middle of nowhere.
Many business owners skip basic SEO setup costing them valuable traffic.

The Fix:

  • Add SEO-optimized titles, meta descriptions, and alt text.
  • Use clear headings (H1, H2) and internal linking.
  • Integrate local SEO keywords like “electrician in Birmingham” or “London plumber service.”

All 90 Pound Site websites come SEO-ready with on-page optimization so your business ranks higher on Google from day one.
🏆If they can’t find you, they can’t hire you.

Mistake 4: Weak or No Call to Action

A surprising number of websites don’t clearly tell visitors what to do next
“Call us”, “Book a service”, “Request a quote.”
Without a strong CTA, visitors leave without taking action.

The Fix:
Use clear, action-driven buttons such as:

  • Get Your Free Quote
  • Book Your Service Now
  • Let’s Go Live for £90

Every £90 website from 90 Pound Site is designed with conversion-focused CTAs helping you turn traffic into customers.
Guide them, don’t just greet them.

Mistake 5: Using DIY Builders with No Strategy

DIY website tools look easy until your site starts under-performing.
Without a strong CTA, visitors leave without taking action.

You might end up with:

  • Inconsistent design
  • Broken mobile layouts
  • Missing SEO integration

The Fix:

Let professionals handle it affordably.
90 Pound Site offers expert design, hosting setup, and full technical maintenance so you can focus on running your business while we manage your online presence.
Affordable doesn’t mean DIY it means done right.

Final Takeaway

A great website doesn’t have to cost thousands.
By avoiding these five mistakes and choosing a £90 website that’s optimized, mobile-ready, and built for conversions, you can grow your online visibility and attract more customers fast.

Get your business website live today for just £90

Clean. Fast. Professional.
Let’s Build Your Website Now

Start Your Project Now
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